Haven humanises home buying/renting by deep personalisation to enable meaningful outcomes.
DESIGN STRATEGY
USER EXPERIENCE
USER INTERFACE DESIGN
Finding a suitable home in London and other large cities is often frustrating and impersonal, with customers facing a poor search experience and real estate agents struggling to generate qualified leads.
Haven simplifies the process by prioritising customer needs, delivering tailored, hassle-free experiences, and improving lead generation for agents through intelligent pre-qualification. It is done by using a mix of big data, multi-modal generative AI models, power of community, and a network of ecosystem service providers.
Mission: To humanize the real estate industry and help more people find the home they will belong to.
Haven provides a personalised, transparent, and tech enabled experience for buyers (Haven Home Guests) and sellers (Haven Home Partners). It has the potential to change the way people search, discover, choose, rent, and buy their homes.
Key values:
- Honesty
- Reliability
- Humanity
- Efficiency
TARGET AUDIENCE
1. Guests – people who want to rent or purchase a property. 25-55 y.o.; Everyone can access our platform but our ideal customer is mature enough to understand the value of home and intelligent search. They are wealthy enough to buy a property, but we’re not aiming for a luxury segment at the moment – we understand that often our customers would want to get a mortgage.
2. Partners – top brokerages, renowned real estate developers, and small to medium sized brokerages and free float agents.
ALWAYS PLACING USERS AT THE CENTER, ENSURING THAT EVERY ELEMENT AND INTERACTION IS PURPOSEFULLY CRAFTED TO ENHANCE USABILITY AND DRIVE SATISFACTION.
Competitive advantage
Deep knowledge of the city and country, real estate, buy and sell side challenges, and using data to drive impact and meaningful outcomes. We have an innovative AI-solution to analyze the data and form the search results, and we have local agents in our locations that know all the market features in that region.
"We want our brand to be perceived as warm yet confident. We are open for everyone but our solution is tailored to individual needs so everyone sees their special results. We want to show that we get our customers, we understand their needs, and we are close to them as a friend. But at the same time we are professionals who make sure that there are the best offers on the platform. There should be a certain pinch of mild seriousness – after all, another part of our TA are our Partners. We also have a revolutionary technology but we don’t want to expose it too much. However, we want our brand to have a dynamic and modern vibe, it shouldn’t be too static and outdated."
Brand vibe
